"Alphonse Mucha - Job - Google Art Project" by Alfons Mucha - gAGlllq_JU7ILQ at Google Cultural Institute, zoom level maximum. Licensed under Public domain via Wikimedia Commons.
Since I'm terrible at sign lettering, I tend to use photoshop as a crutch, laying out text in a font that I like, working it into the design, and then (again) printing it out in blue line to ink over, so they have a more organic feel. I'm sure there are resources out there for how to really do a kick-ass job of lettering a sign, especially given how long it was considered a critical part of an illustrator's education.
All that's left now is to lightbox it onto watercolor paper. I think I can get that lithograph look by compositing the watercolors behind the inks.
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